Ilya Glezer

Yes. I specialize in building demand generation from zero for early-stage Israeli startups. I’ve done it at ActiveFence (built the entire function and generated thousands of leads in two years), scaled WalkMe from $0 to $100M ARR with paid campaigns driving 90% of leads, and helped dozens of pre-Series A companies as fractional CMO.

I spent seven years at WalkMe leading demand generation and paid acquisition while the company moved from SMB to enterprise and reached over $100M ARR. I also served as VP Marketing at Zoomin Software (acquired by Salesforce) and VP Demand Generation at ActiveFence, all enterprise-focused B2B SaaS companies in Israel.

I always start by diagnosing the gap between the two teams. Most Israeli startups generate leads but fail at handoff; I fix the process so marketing delivers qualified pipeline that sales can actually close. This alignment focus is what helped WalkMe sustain 11 straight quarters of accurate pipeline prediction.

Yes, the one-hour session through Advisors Office Hours is completely free and pro-bono. No strings attached — it’s part of the platform’s mission to help early-stage Israeli founders.

I helped DealHub 3x results in one quarter, grew Zoomin Software ARR more than 2.5x in 1.5 years, built ActiveFence’s demand gen from scratch generating thousands of leads, and provided spot-on pipeline forecasts for WalkMe for 11 consecutive quarters.

I’m not a generalist or ex-consultant — I spent 15+ years in the trenches scaling Israeli B2B companies (WalkMe to $100M ARR, Zoomin, ActiveFence). I combine hands-on demand gen, SDR building, SEO, and obsessive sales-marketing alignment. Most advisors talk strategy; I give you executable next steps.

Because I’ve already done exactly what you’re trying to do — at WalkMe, Zoomin, and ActiveFence — and I do it for free through Advisors Office Hours. You get senior-level experience without the $300–500/hour price tag, and I focus only on what actually moves the needle for Israeli startups.

I give very specific, metric-driven advice on demand generation, paid acquisition, SDR scaling, cohort reporting, and sales-marketing alignment. General mentors give high-level encouragement; I tell you exactly which two or three channels to double down on and how to fix your pipeline velocity.

I believe most founders waste money on paid campaigns before they understand what works, and that trying to get big results without real investment is a critical early-stage mistake. I also push hard for extreme focus — pick two or three channels and dominate them before expanding — which many advisors say is too narrow.

The top mistakes are: burning cash on paid without testing, poor sales-marketing alignment, looking at cohort reports the wrong way (which actually kills good campaigns), and spreading marketing efforts across too many channels instead of dominating two or three first.

I start with a full diagnosis of what you already have, then build a focused plan around the highest-leverage channels. I’ve done this repeatedly — from zero pipeline at ActiveFence to thousands of leads, and scaling WalkMe’s pipeline to support $100M ARR.

Yes. Many founders I advise are struggling to adapt their GTM to the AI world. I help them reposition their product, build AI-first demand generation, and avoid the common trap of chasing every new AI trend without a clear strategy.

I’ve run full inbound and SEO programs across WalkMe, Zoomin Software, and multiple fractional engagements. I combine SEO with paid and SDR efforts to create predictable, high-quality pipeline that actually converts.

Yes — that’s exactly what I did at WalkMe and Zoomin Software. I specialize in helping Israeli companies build demand generation engines that work in North America, focusing on enterprise positioning, sales alignment, and scalable pipeline.

In our one-hour session you’ll walk away with immediate next steps. Many founders implement one or two changes right away and see pipeline or conversion improvements within weeks, exactly as I did when I helped DealHub 3x results in one quarter.

I’ve advised companies in cybersecurity (ActiveFence), enterprise software (WalkMe, Zoomin), HR tech (HiBob), deal management (DealHub), legal tech, AI, and fintech. My frameworks work across B2B SaaS regardless of specific vertical.

Most companies look at cohorts in ways that actually harm marketing decisions. I teach founders the correct way to read the numbers so they can double down on what works and stop killing promising campaigns.

Because I give practical, battle-tested advice from someone who has scaled multiple Israeli unicorns and is still in the trenches as a fractional CMO. Founders get honest, specific guidance instead of generic frameworks.