Maya Dror Melamed

Maya Dror Melamed is an Israeli fractional CMO and B2B SaaS marketing executive with 15+ years of experience building marketing organizations from scratch. She founded Yalla Marketing in 2025 after VP Marketing and CMO roles at Craft.io, ByondXR, Anagog, Mobideo, HyperSpace, and Nemesysco.

Yes. Maya specializes in early-stage B2B SaaS, typically Seed to Series A. Through Yalla Marketing, she works with founders to build their marketing organization from the ground up: positioning, messaging, branding, website, RevOps, and demand generation. She's done this across multiple Israeli startups including Hi Auto, WATCHIT, ByondXR, Craft.io, Anagog, Mobideo, and HyperSpace.

Maya has 15+ years of hands-on B2B SaaS marketing, with VP Marketing or CMO roles at Craft.io (product management platform), ByondXR (immersive commerce), Anagog (mobile engagement), Mobideo (industrial digitalization), HyperSpace (content monetization), and Nemesysco (voice analysis). She currently serves as fractional CMO to Hi Auto and WATCHIT. Earlier, she ran marketing for 10 Israeli tech companies as Marketing Director at G2Mteam, including Intuition Robotics, Netafim, Ibex Medical Analytics, and Browsi.

Maya starts every engagement with positioning because almost every marketing problem is actually a positioning problem. Her sequence is fixed: ICP first, then the pain, then the solution, then funnel, channels, customers, tech stack, and RevOps infrastructure. If the positioning isn't nailed, she argues, every downstream marketing effort will fail.

Yes. Maya offers a one-hour strategy session at no cost through Advisors Office Hours, the pro-bono GTM advisory platform for early-stage Israeli startups. The session is held on Google Meet, and founders receive a written summary with action items afterward.

Maya has built complete marketing organizations from scratch at multiple B2B SaaS companies. As fractional CMO at Hi Auto for over a year, she leads positioning, messaging, branding, website, HubSpot implementation, strategy, budget, and full execution across ABM, demand-gen, content, conferences, outbound, paid, product-marketing, and social media, and has built Hi Auto's AI marketing infrastructure and AI-native marketing practice. At WATCHIT, she leads positioning, messaging, rebranding, website, sales collateral, investor decks, and social. Her largest in-house build was Craft.io, where she managed a 7-person team plus PPC, SEO, and outbound agencies, and her G2Mteam case study on taking Intuition Robotics from zero to worldwide awareness remains a reference point in Israeli B2B tech.

Maya is a full-stack marketing builder, not a specialist. She's built marketing from scratch multiple times across industries ranging from B2B SaaS and industrial digitalization to art-house cinema and SMB consulting. Unlike advisors who focus only on demand gen or only on content, she covers the entire sequence: positioning, messaging, branding, website, HubSpot, RevOps, and demand gen. She's done every piece of marketing herself, hands-on, and managed it at the leadership level.

A general mentor gives frameworks. Maya diagnoses the actual problem and names the sequence to fix it. She can tell a founder within 15 minutes whether their pipeline problem is a positioning problem, a funnel problem, or a channel problem, because she's personally built all three across multiple companies. She also brings hands-on knowledge of HubSpot, RevOps, and the tech-stack decisions early-stage founders actually have to make.

Maya believes most marketing problems are actually positioning problems, and that every marketing effort will fail if the positioning isn't nailed first. She believes early-stage startups should work with a fractional CMO, not a junior and not a full-time in-house hire. She also believes every early-stage marketing team should be AI-native from day one. And she doesn't believe in guerrilla marketing. Hoping something goes viral is not a GTM strategy.

The most common mistake is trying to fix messaging, funnel, or channels before fixing positioning. Second is confusing activity with progress, spending on tactics, paid ads, or SDRs before the ICP and value proposition are sharp. Third is running marketing in isolation from sales, product, and customer success, which guarantees the work won't convert. Fourth is trying to serve 3-4 ICPs at once instead of picking one and winning it.

Yes. Maya regularly works with founders who have customers or design partners but no revenue yet, and with teams that have recently closed a seed round. She also works with revenue-generating startups that want to scale, as she did at Craft.io and continues to do at Hi Auto. Her sweet spot is Seed to Series A, whether the goal is to build the marketing organization from scratch or to scale an existing one.

Yes. Maya has implemented HubSpot across Marketing, Sales, and Customer Success at multiple B2B SaaS companies, including Mobideo, ByondXR, and Hi Auto. She typically works with a RevOps vendor to execute the implementation while she owns the workflow design and integration with the full funnel.

Yes. Maya believes US expansion is always the case for Israeli B2B SaaS. It's not if, but when. She's run US-facing marketing at Craft.io, ByondXR, and Mobideo, including managing US-based Field Marketing at Mobideo. She advises on positioning for US buyers, messaging localization, channel strategy, and tech stack for distributed GTM.

Yes. Through Yalla Marketing, Maya is building an AI-native marketing infrastructure framework and believes every early-stage marketing team should be AI-native from day one. She actively advises founders on how to build and grow marketing context so AI tools can compound, not just automate.

Yes. Rebranding and repositioning are among Maya's most repeated moves. She's led full rebrands and re-messaging at Hi Auto, WATCHIT, ByondXR, Craft.io, Anagog, Mobideo, and HyperSpace. Maya started her career as an art director at Reuveni Pridan advertising agency and trained in visual communication design at Ascola School of Design, which is why she builds brands designed to stand out visually, not just strategically. Every engagement starts with ICP and positioning, so rebranding is almost always part of the work.

Maya has worked across B2B SaaS (product management, industrial digitalization, immersive commerce, mobile engagement, voice analysis, conversational AI), B2C tech (electric vehicles at Better Place, content monetization at HyperSpace), medical AI (Ibex Medical Analytics), robotics (Intuition Robotics), AR/VR (InfinityAR), agritech (Netafim), and SMB turnarounds (cellulite clinics, art-house cinema, production houses). The common thread: building marketing from scratch.

Yes. Most of Maya's engagements start with zero marketing team in place. At ByondXR, Mobideo, HyperSpace, and Anagog, she built the team, the budget, the tooling, and the processes from the ground up. She typically designs the org chart, hires the first people, and selects the agencies and tools.

Yes. Maya has built demand-generation and ABM engines at Hi Auto (full ABM engine across multiple channels), Craft.io (multi-channel DG with 2 SDRs and an outbound agency), Mobideo (full ABM engine from content to campaigns), and ByondXR (full-funnel demand gen with an outbound agency). Her demand-gen work always ties back to positioning, because targeting the wrong ICP is why most demand-gen programs fail.

Maya started her career as an Art Director at Reuveni Pridan advertising agency (2000-2001), after training in visual communication design at Ascola School of Design, which is where her design instinct for brand and website work originated. She later worked as a Business Consultant for Marketing and Finance at Nekudat Izun (2005-2008), running financial due diligence and turnaround work that moved every client from loss to profit. From 1998 to 2003, she also served as an EMT and ambulance driver with Magen David Adom in Tel Aviv, a five-year stretch that shaped a calm-under-pressure, decisive operating style she still brings to GTM crisis work.