Meital Sharon

Meital Sharon

PAUSED

GTM Strategy & Scaling · Demand Gen & ABM

I run Paper Pundits, a GTM consultancy for early-stage startups in industries where marketing often gets stuck (hi, construction, manufacturing, and pharma).

20+ years experiencePaper Pundits Founder & GTM AdvisorDisciple Media Head of MarketingShapeDo Head of MarketingBoring Money Senior Digital Marketing ManagerAnkori Educational Network Marketing ManagerPerfecto Mobile Online Marketing Channels Manager

My Approach

When a founder sits down with me, I’m not starting with channels or campaigns. I’m trying to understand what’s actually not working. The first step is to get the context in their own words and identify where the friction is. In most cases, the issue isn’t lack of activity, it’s misalignment between product, message, and audience. I focus quickly on who they’re targeting, what that audience cares about, and what’s stopping them from acting. Then we look at what’s been tried, what worked, and what didn’t, based on actual activity. I challenge assumptions, especially when the value proposition is vague or product-led. Only once the constraint is clear do we talk about next steps. The goal is not to cover everything, but to identify what matters and create a clear direction forward.

What to Expect

Come with whatever you have. A deck, a plan, or just a sense that something isn’t working. In the session, I’ll first understand your situation in your own words, what you’re building, who you’re targeting, and where things feel stuck. We’ll focus on identifying what’s not working, usually around positioning, audience, and messaging rather than tactics. I’ll challenge assumptions and help clarify what needs to change for marketing to translate into real conversations or pipeline. If there’s a clear fit, the next step is typically a focused two-week discovery and positioning process, including a structured knowledge session, competitor analysis, performance review, and a practical positioning document. Even if you don’t continue, you’ll leave with a clear direction on what to fix and what to prioritise.

Experience

Paper Pundits
Founder & GTM Advisor
2023–Present
Key result: Built a GTM consultancy from 0 to ~15 startup clients in ~2 years across UK, Belgium, and Israel, working with companies in construction (Skyline, Toronto Cranes), manufacturing (Lesico), health-tech (Synthace), and SaaS (Saible, BuildBuddy, Stylib). Developed and executed GTM strategies translating complex technical products into clear commercial positioning. Reduced cost-per-lead from ~£22.56 to £16.14 in 4 months by aligning messaging, landing pages, and targeting. Achieved ~9.6% Google Search CTR by refining keyword intent and campaign structure. Lowered LinkedIn CPC by ~50% (~$7 vs ~$14) through named-account targeting.
Disciple Media
Head of Marketing
2021–2022
Key result: Managed ~£2M annual paid media budget across global acquisition channels. Increased monthly website traffic from ~50K to ~100K+ in ~12 months by scaling paid acquisition and improving channel mix. Reduced cost per visit from ~£3 to ~£1–£1.5 in ~4–6 months through optimisation of targeting and creative. Built and led a team of 4 and implemented lead scoring that increased high-intent leads. Worked closely with sales on deal enablement and enterprise sales support.
ShapeDo
Head of Marketing
2019–2021
Key result: Generated ~300 qualified leads in 90 days by designing a UK market entry strategy targeting top 10 UK contractors through ABM and targeted outreach. Built GTM strategy from scratch including ICP, positioning, and messaging. Opened conversations with enterprise contractors in a traditionally relationship-led industry. Led UK and Israel marketing and built a lean execution function.
Boring Money
Senior Digital Marketing Manager
2018–2019
Key result: Managed multi-channel acquisition across SEO, SEM, email, social, and display. Built tracking and analytics infrastructure enabling data-driven decision making. Ran growth experiments to improve conversion and identify new acquisition opportunities.
Ankori Educational Network
Marketing Manager
2014–2018
Key result: Built and executed full marketing strategy with CEO. Managed ~£100K annual PPC budget driving student acquisition. Led website strategy and content across web and email aligned to different student segments.
Perfecto Mobile
Online Marketing Channels Manager
2010–2014
Key result: Joined as second marketing hire and built digital marketing function from scratch. Supported company growth from ~30 to ~200 employees. Executed website and outbound marketing supporting early pipeline generation. Company later acquired for ~$200M.

Areas of Expertise

Strategy & Narrative
GTM Strategy & ScalingNarrative & StorytellingPositioning & Messaging
Growth & Demand
Demand Gen & ABMGrowth & Performance Marketing

Best for Stages

Pre-seedSeedAB

Industries

B2B SaaSBioTech & Deep TechProptech & Real EstateEdTech

Links

Website