Michal Gat

Michal Gat

PAUSED

Positioning & Messaging · Narrative & Storytelling

I help startups and B2B companies turn complex ideas into clear brands, websites and videos that accelerate growth. 100s of brands.

About Michal Gat

understand and connect with. With experience across hundreds of brands, I combine strategic thinking with strong creative execution. We design and create high-impact assets - from websites to creative video and campaigns - built to achieve real business results. At the core, I care about making ideas clear, compelling and ready to grow.

26+ years experienceTitan Branding Partner

My Approach

I start by understanding the founder’s business objectives, but more importantly, what’s actually bothering them. What feels unclear, stuck, or not working. That usually opens up a more honest and focused conversation. Very quickly it becomes an intimate discussion - not just about marketing tactics, but about vision, direction, and the gap between where the company is today and where they want it to be. From there, I help translate that vision into something concrete: who the company is really for, what makes it different, and how to communicate that in a way the market will understand. I focus on clarity and alignment, not noise - defining the core story, the right audience, and the message that can actually move the business forward. I don’t try to cover everything. I prioritize the one or two decisions that will have the biggest impact on go-to-market - positioning, messaging, or strategic direction - and make sure the founder leaves with a clear way forward.

What to Expect

Founders should come with a clear view of their business goals and objectives, even if things still feel unclear or unresolved. Bringing a website, pitch deck, or a specific challenge is helpful, but not required. The session itself is a mix of conversation, brainstorming, and focused thinking. We’ll quickly get to the core of what’s not working or not clear - whether it’s positioning, messaging, or overall go-to-market direction - and challenge assumptions along the way. This is not a lecture or a generic framework. It’s an active working session, where we think together and shape ideas in real time. By the end of the hour, founders will walk away with clearer thinking, sharper direction, and concrete next steps they can immediately apply.

Experience

Titan Branding
Partner
2000-2026
Key result: Led branding and storytelling for 300+ global B2B, technology, and industrial companies; delivered end-to-end branding processes in 4-20 weeks; supported Seed to pre-IPO fundraising readiness; defined global positioning and messaging for US and EU markets; built integrated storytelling systems across websites, investor decks, and campaigns; created dozens of narrative-driven marketing videos.

Founders Come to Me When...

●“We don’t know how to clearly explain what we do - every time we try, it comes out complicated or too technical.”
●“Our product is strong, but the market doesn’t seem to understand the value.”
●“We’re going global, but our messaging still feels local and doesn’t resonate with international customers.”
●“We have a website and materials, but they’re not converting into leads or meaningful conversations.”
●“We’re preparing for fundraising, but our story isn’t sharp enough for investors.”
●“We feel like we’re saying everything, but nothing is really landing.”

In Michal's Words

“I believe branding is not a layer on top of the business - it’s what determines whether your go-to-market actually works.”
— Michal Gat, GTM Advisor

“I think most companies underestimate how much weak positioning is costing them in pipeline, conversion, and deal size.”
— Michal Gat, GTM Advisor

“I don’t see storytelling as creative work - I see it as a tool to drive clarity, focus, and ultimately revenue.”
— Michal Gat, GTM Advisor

“I believe if your messaging doesn’t change how people sell, buy, or invest in you, it’s not doing its job.”
— Michal Gat, GTM Advisor

“I think many startups fail not because of product, but because they never make the strategic decisions that define how they go to market.”
— Michal Gat, GTM Advisor

What Founders Say

“What an amazing video. It is so good to know that we can always count on your team to deliver an excellent product. We are looking forward to continuing our collaboration.”

Yaffa Cohen-Ifrah — Chief Marketing Officer & Head of Investor Relations at Sapiens

“I wanted to personally thank you for the dedicated and beautiful work. I especially appreciate the gift of a new, fresh website. I hope for many more years of working together.”

Natalie Yivgi Ohana, Ph.D. — Co-Founder & CEO at Minovia Therapeutics

“The website is live, looks great, and I’m confident it will deliver results. Thank you for the professionalism and dedication throughout the process.”

Arie Melamed — VP Marketing at ALYN Hospital

“Excellent work. I’ve never worked with a company like this before.”

Eliran Almog — CEO at Cyavision

Areas of Expertise

Strategy & Narrative
Positioning & MessagingNarrative & Storytelling
Market & Ecosystem
B2B EnterpriseB2GInternational Expansion and Market Penetration

Best for Stages

ABCIPO

Industries

HealthTech & MedicalCybersecurity & HLSB2B SaaSAI Ventures & Data TechGenerative & Agentic AI

Links

Website Instagram YouTube