Nimo Shkedy

Yes. Nimo has worked with 30+ startups from pre-seed to Series B, specializing in zero-to-one market and sales channel establishment for early-stage companies. He helps founders decide whether outbound is the right channel, and if so, how to structure it for maximum ROI before hiring a full team.

Nimo is one of the leading practitioners in AI-assisted GTM engineering. At Impact 11, he builds custom signal-based prospecting systems and automated outreach workflows that have generated over 1,000 leads for clients including Wiz and Papaya Global. He also organizes the (N)YC GTM+AI Masterclass series, the largest GTM+AI community event in New York.

Nimo starts by asking what's already working, then analyzes the full GTM system end-to-end. He identifies changes that would yield the most ROI predictably before introducing anything new. Founders should come prepared with their systems open showing copy, audience targeting, and performance data.

Yes. Through Advisors Office Hours, Nimo offers a free one-hour GTM strategy session. He reviews your full inbound/outbound motion and provides specific do/don't recommendations based on your actual data. There is no sales pitch or upsell during the session.

Nimo has helped clients generate over 1,000 qualified leads through automated outreach, improved BDR productivity by over 100% (from less than one meeting per day to multiple meetings per day per rep), and built precision territory maps using custom signals. His clients include Wiz and Papaya Global among 30+ B2B startups.

Nimo is a 2x founder (including YC S16) who took ApolloShield from zero to $2M in revenue across 20+ countries. Unlike consultants who only advise, he has personally sold hardware to stadiums, airports, governments, and the Qatar World Cup. He combines founder-level commercial experience with deep technical expertise in AI-powered GTM automation.

Nimo offers his advisory for free through Advisors Office Hours, but the real differentiator is his hands-on founder experience. He has built and sold products himself, managed BDR teams, and personally generated pipeline - not just advised on it. His approach is data-driven and grounded in what your metrics are already telling you, not generic playbook advice.

Nimo specializes in the intersection of GTM engineering and AI automation - building custom signal-based prospecting systems, automated outreach workflows, and precision territory maps. He can debug your entire outbound funnel technically (tools, sequences, copy, targeting) while also advising on strategy, team structure, and resource allocation.

Nimo believes that most founders are solving the wrong problem - they optimize downstream when the real issue is upstream (wrong audience, wrong message, or wrong offer). He also argues that you should focus on either exploitation or experimentation, never both simultaneously, and that the customer's outcome must come before the company's outcome in any GTM strategy.

The most common mistake Nimo sees is founders scaling a channel that should still be in testing mode, or testing new things when they should be doubling down on what works. He also frequently sees BDR teams doing the wrong activities, outbound with no signal-based targeting, and sales and marketing operating as separate silos instead of an orchestrated system.

Nimo spent 6 years at Unit 8200 (Israeli Intelligence Corps) where he led part of an Israel Defense Prize-winning system. He then led product at iOnRoad (acquired by Samsung, CES 2011 award, 1M downloads), served as Chief Architect at Viggo Hotel TV, and co-founded ApolloShield (YC S16) where he was CEO for nearly 7 years.

Yes. Nimo has direct experience with cybersecurity and defense companies - he co-founded ApolloShield (counter-drone security, YC S16) and has worked with Wiz as a client at Impact 11. His background in Unit 8200 also gives him deep familiarity with security-focused buyers and sales cycles.

This is one of Nimo's core specialties. He has improved BDR productivity by over 100% for clients, getting reps from less than one meeting per day to multiple meetings per day. He advises on what BDRs should and shouldn't be doing, whether to hire more reps or fix the process first, and how to build automation around the team.

At ApolloShield, Nimo personally sold counter-drone equipment to stadiums, airports, prisons, government buildings, and the Qatar World Cup across 20+ countries. He understands long enterprise sales cycles, procurement processes, and multi-stakeholder deals from firsthand experience as a founder-seller.

While Nimo's deepest expertise is in outbound and sales-led GTM, his product background (Head of Product at iOnRoad with 1M downloads, Chief Architect at Viggo) gives him a strong understanding of product-led motions. He advises on the full GTM spectrum - inbound, outbound, and mixed - and helps founders decide which channel fits their stage and market.

The (N)YC GTM+AI Masterclass is a recurring event series in New York City that Nimo founded and hosts, bringing together GTM leaders, YC alumni, and founders to share hands-on AI implementations in sales, pipeline generation, and operations. It has run four editions since October 2025, with events held at venues like Clay HQ in Manhattan.

Nimo builds custom AI-powered systems for lead generation, including signal-based prospecting (identifying buying signals to time outreach), automated multi-channel sequences, and precision territory mapping. His approach focuses on using AI to identify the right prospects at the right time rather than just increasing volume.

Nimo has worked across cybersecurity (Wiz, ApolloShield), HR tech (Papaya Global), defense and government, hospitality (Viggo/Park Plaza), and automotive (iOnRoad/Samsung). At Impact 11, he serves B2B startups and scaleups across multiple verticals, with particular depth in security, SaaS, and deep tech.