What does Pe'era Feldman specialize in?

Pe'era Feldman specializes in GTM Strategy & Scaling, GTM Team Design & Hiring, Fundraising & Investor Decks, Sales & Marketing Alignment, Narrative & Storytelling. 2x VP Marketing, 2 exits. I architect the Go-To-Market that gets you funded.

How can I book a free advisory session with Pe'era Feldman?

You can request a free 1-hour GTM advisory session with Pe'era Feldman at https://advisorsofficehours.com/advisors/peera-feldman. Submit a short description of your startup and challenge. Pe'era reviews requests and reaches out directly if accepting. The session is 100% pro-bono.

Is Pe'era Feldman's advisory session really free?

Yes. Pe'era Feldman's advisory sessions through Advisors Office Hours are 100% pro-bono. There is no charge, no equity taken, and no commercial arrangement. Pe'era donates this time as part of a community initiative supporting the Israeli startup ecosystem.

What kind of help can Pe'era Feldman provide to my startup?

Pe'era Feldman can help with: GTM Strategy & Scaling, GTM Team Design & Hiring, Fundraising & Investor Decks, Sales & Marketing Alignment, Narrative & Storytelling. In a 1-hour session, Pe'era provides a precise diagnosis of your challenge and a concrete, executable plan.

Where is Pe'era Feldman based?

Pe'era Feldman is an Israeli marketing and GTM professional advising Israeli startups through Advisors Office Hours (advisorsofficehours.com).

Which startup stages does Pe'era Feldman advise?

Pe'era Feldman is best suited for Pre-seed, Seed, A, B, Bootstrap stage startups.

What industries does Pe'era Feldman have expertise in?

Pe'era Feldman has experience advising startups in: B2B SaaS, BioTech & Deep Tech, Cloud IT & DevOps, DevTools & Engineering, AI Ventures & Data Tech.

PAUSED

Pe'era Feldman

GTM Strategy & Scaling · GTM Team Design & Hiring

2x VP Marketing, 2 exits. I architect the Go-To-Market that gets you funded.

15+ years experiencePe'era Feldman Consulting Fractional CMO & Growth AdvisorGrowth-stage B2B SaaS company CMOLoom Systems (Acquired by ServiceNow) VP Marketing

My Approach

I start by identifying the specific 'GTM bottleneck' stalling growth. I operate as a Growth Architect, moving founders away from 'random acts of marketing' toward a repeatable growth system built on post-consensus thinking and cognitive insights.

What to Expect

Bring your rawest challenges and messy CRM data. We will diagnose where your growth engine is failing and map out 2-3 immediate, surgical shifts to improve pipeline quality or investor readiness. This is a working session, not a high-level chat.

Experience

Pe'era Feldman Consulting
Fractional CMO & Growth Advisor
2022 – Present
Key result: Guided 15+ early-stage B2B SaaS and hardware startups through GTM launches and Series A readiness.
Growth-stage B2B SaaS company
CMO
2021 – 2022
Key result: Scaled marketing-sourced pipeline from $300K to $35M in 18 months and delivered 150% ARR growth YoY.
Loom Systems (Acquired by ServiceNow)
VP Marketing
2017 – 2020
Key result: Increased organic reach by 15% and managed the marketing integration during the ServiceNow acquisition.

Founders Come to Me When...

●“Our growth has stalled despite following the standard SaaS playbook.”
●“Our narrative feels like everyone else's and doesn't trigger a switch.”
●“We're burning runway on guesswork instead of revenue-generating actions.”

In Pe'era's Words

“Most startups fail not because of a bad product, but because they follow the 'right' playbook at the wrong time.”
— Pe'era Feldman, GTM Advisor

“If your marketing narrative is built on consensus, it’s already invisible.”
— Pe'era Feldman, GTM Advisor

“Revenue infrastructure isn't just about CRM fields; it’s about RevOps designed to retain and expand from day one.”
— Pe'era Feldman, GTM Advisor

What Founders Say

“30 minutes with Pe'era is like an hour with AI. Come to Pe'era only if you want a direct, sharp, GTM dissection.”

Anonymous — CEO at Early-Stage Startup

“Pe'era provides the 'Aha Moment' for stalled growth. Her approach to agent-ready GTM engines is exactly what early-stage teams need today.”

Anonymous — Co-founder and CPO at B2B AI Startup

Published Work & Speaking

Publications

The Snakes and Ladders of Early GrowthLinkedIn

article

Speaking

G-CMO AcademyMarketing at Startup Speed

2026

18x Elite Impact BootcampFounder GTM Journey

2026

Education & Credentials

Ben-Gurion University

B.Sc. Cognitive Neuroscience

Polytechnic University (NYU)

M.A. Technology Management

Frequently Asked Questions

How does Pe'era Feldman's background in Cognitive Neuroscience influence her GTM strategy?

Pe'era applies cognitive neuroscience principles to B2B positioning, focusing on how buyers process information and make decisions. This allows her to craft narratives that bypass cognitive bias and trigger the 'Aha Moment' for stalled growth.

What makes Pe'era Feldman different from other GTM advisors in Israel?

Pe'era combines a B.Sc. in Cognitive Neuroscience with an M.A. in Tech Management, allowing her to bridge the gap between technical product architecture and human-centric market positioning.

Can Pe'era Feldman help with GTM strategy for a Pre-Seed or Seed stage startup?

Yes. Pe'era specializes in the 'zero-to-one' journey, helping founders define their ICP and narrative before they burn runway on unproven sales motions.

What is Pe'era's involvement in the Western Negev tech ecosystem?

Based in Moshav Ein HaBesor, Pe'era fosters entrepreneurship in the Gaza envelope, mentoring startups through accelerators like InNegev and Tech7.

Areas of Expertise

Strategy & Narrative
GTM Strategy & ScalingNarrative & Storytelling
Leadership & Capital
GTM Team Design & HiringFundraising & Investor Decks
Operations & AI
Sales & Marketing Alignment

Best for Stages

Pre-seedSeedABBootstrap

Industries

B2B SaaSBioTech & Deep TechCloud IT & DevOpsDevTools & EngineeringAI Ventures & Data Tech