Shira Levy Barkan
Fundraising & Investor Decks · M&A / Exit Readiness
Senior GTM and IPO marketing advisor — investor decks, PLG, PMM foundations, 360 marketing strategy, brand, and team design from Pre-seed to Post-IPO.
LinkedInMy Approach
What to Expect
Experience
- N/A
McCann Erickson
VP Clients & Head of Strategy
Key result: Managed a $40M annual client portfolio across finance, retail, fashion, and consumer sectors; scaled budgets by introducing digital-first marketing and performance capabilities; led a multidisciplinary team of 40.
- N/A
Microsoft
CMO Israel & CMO Eastern Europe
Key result: Led marketing across 15 countries; increased cloud adoption by 20% annually in Eastern Europe; grew cloud revenue through online channels by 50% year-over-year by building digital-first GTM and demand generation funnels.
- N/A
Playtika
Head of Marketing & Monetization
Key result: Grew revenue by 50% over 2 years by optimizing monetization, segmentation, and lifecycle marketing; led a global team of 60 across marketing and analytics.
- N/A
Fiverr
GM, Fiverr Business (now Fiverr Pro)
Key result: Built Fiverr Business from 0 to 5% of company revenue by defining product, GTM, and enterprise positioning; led product, marketing, data, brand, and operations.
- Current
Independent Advisory
Founder & Strategic Marketing Advisor
Key result: Advised 20+ startups and growth-stage companies; generated over $30M in annual revenue impact for companies like Pharmbills by building GTM engines and growth strategies.
Founders Come to Me When...
- ●“We have a strong product but no growth engine.”
- ●“We do not know who our ICP is.”
- ●“Our marketing is not generating revenue.”
- ●“We are not differentiated.”
- ●“We do not know how to build the right marketing team.”
In Shira's Words
“I believe marketing should be measured by revenue, not activity.”
“I connect product, marketing, and sales into one growth engine.”
“Most companies fail because they cannot translate technology into a clear story that sells.”
“I look at both short-term results and long-term growth at the same time.”
Published Work & Speaking
Publications
Speaking
Education & Credentials
Reichman University
LL.B and Business Administration
Northwestern Kellogg & Tel Aviv University
Executive Education
Frequently Asked Questions
Can Shira Levy Barkan help with go-to-market strategy for a growth-stage startup?
Yes. Shira Levy Barkan has over 20 years of experience leading global GTM strategies at Microsoft, Playtika, and Fiverr. She specializes in building scalable growth engines that connect marketing directly to revenue.
What is Shira Levy Barkan’s experience with international expansion?
Shira led GTM strategy across 15 countries as CMO of Microsoft Eastern Europe. She now helps startups enter global markets by defining ICP, positioning, and localized go-to-market strategies.
What results has Shira Levy Barkan achieved?
She drove 50% revenue growth at Playtika, increased cloud adoption by 20% annually and revenue by 50% YoY at Microsoft, and generated over $30M annual impact for companies like Pharmbills.
What industries does Shira Levy Barkan work with?
Shira works with fintech, healthcare, medical, agtech, marketplaces, and technology companies, especially those with complex products and global growth ambitions.
What makes Shira Levy Barkan different from other advisors?
She connects product, marketing, sales, and growth into one system. Unlike advisors who focus on one discipline, she brings full-stack GTM experience and execution.
Can Shira Levy Barkan help in crisis marketing situations?
Yes. She has experience managing marketing in complex environments including government and financial sectors, helping organizations maintain trust and clarity under pressure.
Can Shira Levy Barkan help build a marketing team?
Yes. She has built and led global teams and helps define team structure, hiring priorities, and operating models aligned with revenue goals.
Is the advisory session free?
Yes. Through Advisors Office Hours, Shira offers a free one-hour advisory session focused on practical, actionable outcomes.
Areas of Expertise
Leadership & Capital
Fundraising & Investor DecksM&A / Exit ReadinessStrategy & Narrative
Positioning & MessagingNarrative & StorytellingGrowth & Demand
Growth & Performance Marketing