Tal Fridkin
Positioning & Messaging · GTM Strategy & Scaling
Turn complex tech into clear narratives. Bridge product, marketing & sales, from positioning to GTM to driving demand. Strategic thinker, hands-on executor.
LinkedInExperience
- 2023–2025
ZOOZ Power
VP Marketing & Product Marketing
Key result: Built a qualified pipeline of ~300 high-intent leads within 12 months by defining target verticals, initiating outbound programs, and aligning marketing with sales to generate ~5 SQLs per month
- 2023–2025
ZOOZ Power
VP Marketing & Product Marketing
Key result: Improved MQL-to-SQL conversion consistency within 6–9 months by implementing structured qualification frameworks and tighter sales–marketing alignment
- 2023–2025
ZOOZ Power
VP Marketing & Product Marketing
Key result: Led end-to-end marketing, PR, and IR for dual NASDAQ and TASE listing, building company positioning and investor messaging from the ground up
- 2021–2022
Excelero
VP Marketing & Product Marketing
Key result: Supported ~6 enterprise PoCs within 12 months by repositioning the company from on-prem to cloud-native and building GTM assets for DevOps and cloud buyers
- 2021–2022
Excelero
VP Marketing & Product Marketing
Key result: Enabled enterprise GTM shift and strategic partnerships with Azure and Red Hat, strengthening market positioning ahead of acquisition by NVIDIA
- 2019–2020
Nano Dimension
Head of Marketing & Product Marketing
Key result: Built and managed an SDR team of 4, generating a structured outbound pipeline and consistent flow of qualified opportunities
- 2019–2020
Nano Dimension
Head of Marketing & Product Marketing
Key result: Launched a new printing-as-a-service offering within ~6 months by defining messaging, enabling internal teams, and building sales collateral from scratch
- 2016–2019
Mantis Vision
VP Marketing
Key result: Generated ~$2M in revenue from a new B2C vertical within ~12–18 months by leading end-to-end GTM strategy and cross-functional execution
- 2016–2019
Mantis Vision
VP Marketing
Key result: Repositioned the company into broader 3D sensing markets, enabling strategic partnerships with global players including Xiaomi and Honeywell
- 2014–2016
ORPAK (Gilbarco)
Global Marketing Director
Key result: Led full company rebrand and built digital marketing infrastructure within ~12 months, enabling international growth and structured inbound lead generation
- 2010–2014
ElOp (Elbit Systems)
Marketing Director
Key result: Repositioned complex defense portfolio into a unified 'full-spectrum' offering, improving clarity and supporting global sales effectiveness
- 2005–2009
Balcan Plastics
Marketing Manager
Key result: Built GTM and pricing strategies across multiple U.S. verticals, supporting deal wins and profitability improvements over ~4 years
Areas of Expertise
Strategy & Narrative
Positioning & MessagingGTM Strategy & ScalingProduct MarketingGrowth & Demand
Content & Brand StrategyDemand Gen & ABM