PAUSED
Yoav Machlin
GTM Strategy & Scaling · PLG
2x bootstrap-to-exit senior marketer - supporting GTM, PLG, performance marketing, and department building — from planning to hands-on execution.
LinkedInAbout Yoav Machlin
I focus on results and build backwards towards a methodical and repeatable execution engine.
From a 1-man-show operation to leading a P&L of 75 FTEs, the majority of my 18 years of experience comes from bootstrap startups which ignited hyper scale, effectively, having fun along the way.
Taking leadership and advising leaders throughout multiple exists and successful funding rounds - my main domains include Cyber Security, Generative AI, E-Commerce and more.
Areas of Expertise
Strategy & Narrative
GTM Strategy & ScalingPositioning & MessagingGrowth & Demand
PLGGrowth & Performance MarketingLeadership & Capital
GTM Team Design & Hiring
Best for Stages
BootstrapABC
Industries
B2B SaaSGenerative & Agentic AICybersecurity & HLSFintecheCommerce & DTCCloud IT & DevOps